Integrated and Creative Marketing Communications refers to a method of planning your communications that allows small businesses to improve the results of the campaigns you run and cut down on total marketing costs.
By combining tools like marketing direct mail, direct mail, social media, telemarketing and sales promotions, you’re in a position to provide clarity as well as consistency and maximize the effectiveness of your communications.
Before connecting with a reputable creative marketing agency like The Little J Marketing Co, you need to understand how it has the potential to generate better results.
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In the traditional way of marketing communications firms and their agencies run specific strategic advertising, media relationships, direct marketing and sales promotional campaigns. In a coordinated campaign, they use the same tools for communication to complement the other and improve efficiency of marketing.
When it comes to an integrated campaign, marketing professionals utilize advertising to promote the visibility of a product or generate leads for the sales force. Through collaborating using the same content in news releases and featured articles and featured articles, you can help reinforce the advertising messages.
If you’re interested, consider mailing an email or direct mail to follow up on advertising or press campaign queries and provide prospects with more information. To turn leads into customers, explore telemarketing for selling directly or make appointments with Sales personnel.
Through an integrated agency for marketing each tool displays the same creative approach. By rewriting the headlines, catchy phrases and pictures of every message, you will ensure that customers and prospects receive consistent messages each time they connect to one of the campaign’s components.
Consistency in creativity helps reinforce the basic theme of the campaign by increasing the frequency at which people see or hear the identical message.