In short, video recommendations are videos of customers praising the business. More often than not, they talk about how the company’s product or service helped them solve a problem. They can discuss who they are, how they use the product or service, and what they like about the company.

With all this information, it can seem difficult and complicated to start creating video testimonials. But one of the best things about “recommendation video” (which is also known as “ vidéo de recommendation” in the French Language) is that they boil down to something very simple: chatting with customers about how your product or service has helped improve their lives.

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So to get started, all you need is three things: a happy client, a camera, and an idea of ​​what you’re going to talk about. While it’s great to have a really good camera, you can get away with whatever you have (especially when so many smartphones have really good built-in cameras).

And you don’t even have to make a huge list of questions; By leaving your questions open, you can add a natural feel to the conversation and allow your customers to talk about what really matters to them.

Start by asking some of your best customers if they’d like to shoot a video recommendation today, and you can start creating one of the most effective pieces of modern marketing.

There are a variety of approaches you may take, but remember that video testimonials are successful marketing items that last, so they’re worth investing time and money in.